I am Sheridan Sainato, a senior at Syracuse University majoring in Advertising with a minor in Fashion Design and completing the Fashion and Beauty Communications Milestone. Originally from Shrewsbury, New Jersey, I am passionate about beauty, fashion, and luxury communications.

I currently work with the Global PR and Communications team at Oribe Hair Care, where I manage product send outs, track press and social coverage, and support events such as NYFW and new product launches. My past experience includes influencer marketing at BeachHouse PR, where I worked on campaigns with brands like Après Nails and Renpure, as well as strategy roles at EpicLight Beauty and POV Brand Management, and account management at TNH Advertising.

Through these experiences, I have developed a strong foundation in PR and marketing, from research and cultural trend analysis to influencer activations and event execution. I am excited to continue building a career where I can help brands tell authentic stories, create meaningful connections, and make a lasting impact in the beauty and fashion space.